- President: An Update from the Fall Board Meeting
- ACE Development Fund Project Highlights
- 2016 Marks 35th Anniversary of Agricultural Documentation Center
- October 19 ACE Issues Management Webinar: When Birds Made Us Batty
- The Journal of Applied Communications
The Big Easy.
Site of the 2017 annual ACE conference.
The ACE board of directors is required to have two face-to-face meetings a year, at the annual summer conference and a fall board meeting. The fall board meeting has traditionally taken place at the ACE President’s home university, but this year tradition was broken by meeting at the location of ACE’s next annual meeting.
Check out the Hotel Monteleone. You’ll be there in June. The video is a little long but just short snippets will provide the hotel ambiance and customer service.
The board used a large portion of one morning to determine the process by which the future management of ACE will be decided. An ad hoc committee is gathering information on possible management models, from an executive director model such as ACE is now operating under, to a management organization and whatever other model might be considered.
It is an information gathering committee only. The committee will provide a report to the board at the end of December. The current timeline calls for a board decision in March about which management model will be selected, with possible interviews at the June annual meeting and a final decision at the fall board meeting in 2017.
Here are a few other items from the meeting:
No other agricultural communications association has the breadth and depth of ACE. I’m proud to be a member!
– Steve Miller, ACE President
ACE members have received a note of thanks from the Agricultural Communications Documentation Center, now observing a 35th anniversary. This international resource has had important connections with ACE throughout the years.
Today, ACDC is part of the University of Illinois Library and affiliated with the Agricultural Communications Program. It hosts nearly 43,000 documents about agriculture-related communications in 210 countries and 82 languages. The documents represent 34,800 authors (including many ACE members) and include more than 19,000 journal articles, 1,500 books and materials in many other forms.
“At this special time, we are mindful of major partnering with ACE,” says Jim Evans, a life member of ACE and volunteer associate in ACDC. For example:
Evans says in this unique collection, “agriculture” is defined broadly to include the farm-to-fork food complex, natural resources, natural fibers, renewable energy,rural affairs and other aspects. “Communications” is defined broadly to encompass all means of human interaction. Every document includes elements of both.
An online bibliographic search system helps professional journalists and communicators, researchers, teachers, students and others identify information often not found through general web searches. Information in it ranges from the latest news, research and issues to the historical origins of this field.
"We are hardly scratching the surface of potentials for serving ACE members and others,” says Evans. “Hearty thanks for 35 years of partnering. Who knows what possibilities are ahead?”
You can reach him at firstname.lastname@example.org and visit the ACDC website.
Join us October 19 at 3 p.m. ET to learn how Michigan State University helped 4-H’ers become part of the solution during the avian influenza crisis of 2015. The team will walk you through its award-winning entry in the ACE Issues Management category, and offer tips on how to strengthen your own entries.
I hope you’ll also consider inviting other ACE members (and non-members) to this opportunity.
Log on info is below. Topic: ACE Issues Management Webinar -When Birds Made Us Batty Time:
Oct 19, 2016 3:00 PM (GMT-4:00) Eastern Time (US and Canada)
Join from PC, Mac, iOS or Android: https://msu.zoom.us/j/969223716
Or join by phone: +1 408 638 0968 or +1 646 558 8656 US Toll
Meeting ID: 969 223 716
International numbers available: https://msu.zoom.us/zoomconference?m=PEDP9tEu1Tn6Pz419bX9fLn04r0jrDVv
Or join from a H.323/SIP room system:
Dial: 18.104.22.168 (US West) or 22.214.171.124 (US East)
Meeting ID: 969 223 716
Beth Stuever, ACE Leadership and Management LE Vice Chair
Michigan State University
If not already, check out the latest online edition of the Journal of Applied Communications (Vol. 100, No. 3).
Below are highlights from three articles in the most recent edition:
Abigail Borron and Jessica Holt
Expo Milano, held in Milan, Italy in 2015, hosted individuals from 140 countries discussing food sustainability issues. Events like this provide agricultural communicators the opportunity to take part in discussions and better understand public perceptions of food production on a global level. The article’s authors state that the goal of events like this is not to learn how to win arguments about food, but rather to improve discussions that will garner increased consumer trust and understanding about food production. Link to full article.
Laura M. Gorham, Shuyang Qu, Ricky W. Telg,and Alexa J. Lam
Heat maps allow agricultural communicators to evaluate materials such as websites and fliers, gather users’ feedback, and identify strategies to improve educational materials. This article provides one way for practitioners and researchers to use this data to better understand how audiences use content, and improve the development of these materials. Link to full article.
Krista Anderson-McCoon, Dwayne Cartmell, and Robert Terry, Jr.
Today, agricultural experiences for many consumers are limited to local, county, and state fairs. With this in mind,this study sought to determine the attitudes of fairgoers regarding youth livestock exhibits in California. Researchers found fairgoers had more positive attitudes toward animal agriculture after viewing livestock exhibits. These findings suggest youth livestock exhibitors should be prepared to discuss their livestock projects with fairgoers. By being open and transparent about their projects, youth can play a role in increasing agricultural literacy among consumers. Link to full article.
Send submissions, upcoming webinars and ideas to email@example.com. Contributors this issue: Steve Miller, Holly Young, Courtney Meyers, and Donna Sheffield.
Copyright © 2016 Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. All rights reserved.